My two cents on future of social media – Breakup story of Facebook and Eat24

I have a habit. I read a lot. And my primary medium for reading is Internet. So whenever I come across something nice, I share it with colleagues, friends.

The other day, I came across an article from Eat24. A breakup letter to Facebook. Amusing indeed, I must say. So I sent it to my colleagues. And I received an email back with an opinion.

This is good stuff. Makes me think that Facebook is not the future. I could be wrong though. But the fact that it’s changing so much, people not getting updates from the pages they like, and brands having to spend so much money to get some likes, it’s getting overbaord. Brands might just give up and decide to switch away. Which brings us to the fact that an external property, which is self sufficient, is essential. Plus Facebook needn’t necessarily be the most important social network around but more importance must be given to Twitter since it is more ‘real’ and all content goes out to everyone. Plus other social networks like Insta, Google+ maybe? But the burning question remains, what is the next Facebook, if there is any?

Little unformatted, I know. But good points I must say. I already have been thinking about it a lot lately, And this was just the opportunity I needed to tell people my perspective.

So here are my two cents:

Facebook IS NOT the future.

I could be wrong though.” – no you are not wrong.

But the fact that it’s changing so much, people not getting updates from the pages they like, and brands having to spend so much money to get some likes, it’s getting overbaord” – Facebook is now a public company. And like any public company, they need to make more money. And with such a big user base, Its a very attractive place for marketeers. Plus, see how hard Facebook is trying to break into mobile sector. And like any pubic company with a lot of money, you buy other companies to make more money.

Brands might just give up and decide to switch away” – This will not happen till the time people won’t stop using Facebook. Which is not going to happen, at-least, in near future. but its imminent. They will have to come up with more features, or innovation to keep their user base active.

Plus Facebook needn’t necessarily be the most important social network around but more importance must be given to Twitter since it is more ‘real’ and all content goes out to everyone. Plus other social networks like Insta, Google+ maybe?” – I think answer to this question lies in the another question, where is your TG? If majority of your TG is on Facebook, then it makes perfect sense to spend more on targeting people on Facebook. For some, Twitter will make more sense. For a photographer, Instagram may be more important.

But the burning question remains, what is the next Facebook, if there is any?” – I think instead of asking this question, one should ask, What’s next for Facebook? And I think there is going to be no next Facebook in terms of an idea similar to Facebook. In terms of money, of-course there is going to be next Facebook sometime again, maybe in next ten years? And at the rate the tech changes and new tech evolves, its really hard to predict what is going to be the next big thing.

If you ask me, the future lies in mobile technologies, not cellphones necessarily but in high end, extremely immersible user experiences, Voice controlled systems backed by AI. If I have to coin a term, I would say smart electronics.

Come may agree, some may not. If you ask me, this is the future.

How Social is this URL?

At the place where I work, we do a lot of research about a brand before pitching an idea to them.

One of the key metrics that we present to our clients is the social reach of their products, websites etc. It’s a simple metric that tell you a lot about the health of a brand.

But lately, I noticed that whenever a person in our office had to get these numbers, he/she had to ask someone from tech team to get it for him/her. This is a time consuming process, plus it wastes a lot of time of my tech resources. Solution? Spend 1 hour to build a simple tool and save numerous hours that are wasted on digging up these numbers.

So I built this tool: Shared Count. Its a very simple tool that asks you for a URL and returns various social counts for it. Sure tools like these exists. Why I created this? Because, other tools don’t have a good UI. Mine has. At least it’s better in my view. Plus, I will have control over it. I can modify the code at will. Include/exclude features or supported websites.

I have released its code as open source. You can check it at Github. Fork it, Modify it.